The Seva Mandal Society’s College of Nursing in collaboration with TNAI Maharashtra state Branch and Cardinal Gracious Hospital’s Uday Ger School of Nursing, organized the First ‘Lactathon 2018’ on 10th August 2018, from Matunga Road to Shivaji Park, Dadar, in supporting the world breast feeding week initiative of spreading mass awareness regarding breastfeeding. The Nutrition and Dietetic department of Seva Mandal Society’s College of Nursing also joined the rally.
The main objective of the lactathon were:
- To inform people about the links between good nutrition, food security and poverty reduction and breastfeeding.
- Anchor breastfeeding as the foundation of life.
- Engage with individuals and organization for greater impact.
- Galvanize action to advance breastfeeding as a part of good nutrition, food security and poverty reduction.
The lactathon being the first time initiative held in Maharashtra for mass coverage of breast feeding awareness, lot of efforts were put in by the Seva Mandal College OBGY department for obtaining BMC, and police clearance from various police stations.
It was a successful parade by about 300 enthusiastic participants holding banners and posters disseminating breastfeeding importance. The participants wearing beautiful T-Shirts depicting breastfeeding message, enchanted various slogans about breastfeeding.
It was a well-organized, disciplined and systematic march in support of Breast feeding. Dr. Rupal Dalal (Pediatrician, Lactation Consultant. Shrimati Malati Dahanukar Trust) and Dr. Taru Jindal (Obstetrician, Vashi) were active contributors who address the crowd regarding the importance of breastfeeding and the techniques of breastfeeding. MrsAakankshaPande Vice President, Executive Members – Mrs Shilpa Shettigar, MrsRuchaSalgoankar, Mrs. Anita Handeand many TNAI members and Nursing students enthusiastically participated in the rally.
On reaching the destination, the B.Bsc. Nursing students of SMES CON, presented a beautiful role-play regarding breastfeeding awareness. Media coverage regarding the lactathon was done by Saam Marathi TV channel and various newspaper as well as Medical online news.
Police support was provided by Mumbai Traffic Police and Shivaji park police station.
Refreshment were provided to the participants at the end.
It was a successful initiative , sworn by all participants to be carried forth in future on a larger scale in achieving the targets of breastfeeding.